International recording artist Avril Lavigne introduces her third fragrance, Wild Rose, joining her growing fragrance collection. The lightheartedness of Wild Rose makes it a perfect daytime fragrance, complementing the warmth of Avril's evening scent, Forbidden Rose. Capturing both Avril's edgy feminine style and playful personality Wild Rose is a vibrant fragrance for girls who are eager to discover more and unleash their wild side. With the creation of Wild Rose, Avril encourages girls to live out their dreams, making life more fun and exciting.
"Wild Rose is about being a free spirit," says Avril.
The Bottle & Packaging:
The bottle and packaging design of Wild Rose are a sequel to its predecessor, Forbidden Rose, featuring the iconic rose in a daring, rebellious new fashion, as a signature design element in Avril's fragrances. The rare and precious shape of the bottle takes on a softer personality with a dreamy color composition of pink, complemented with white frosted accents. A silver ring, engraved with a floral barbed wire design encircles the neck of the multi-faceted flacon. The design is complete with a translucent pink rose as the cap. A surprise is revealed underneath the rose cap- the engraved ring can be removed and worn as a fun and feminine accessory. The barbed wire theme includes a unique rose design and continues onto the outer packaging, further inspiring girls to unleash their wild side and discover the unexpected.
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